In the past few years, YouTube has seen a huge growth in popularity with watch time increasing consistently year after year. More and more people are turning to this platform for their entertainment needs, making it a powerful asset for music and video creators.
The giant video site has gradually replaced MTV as the go-to outlet for music videos, offering viewers a variety of options to consume music.
Lyric videos have emerged as one of the most popular forms of music content on the platform, capturing more attention than the traditional MTV-style music videos. Lyric videos have rooted from user-generated clips posted by fans for their favorite songs.
Today, this form of music has gained immense momentum and evolved to become a mandatory step for artists looking to release their music on the platform as they are effective enough to reach and appeal to a wider audience. There are numerous guides and tools to help you learn how to make a lyric video, if you choose to get started.
Rising Popularity of The Format
As YouTube secures a bigger portion of the music landscape, the way music videos are being created and consumed is changing. The video site has introduced its own subscription service called Music Key to take advantage of its share in the industry.
Artists and creators collaborate constantly to bring to the table some stunning content that challenges conventional music production. Today, music videos take multiple forms, giving better options to artists and consumers.
Lyrics videos are one of the biggest trends in the industry, presenting a powerful marketing strategy for artists looking to release their single. As YouTube breaks down the entry barriers, major labels, as well as artists, find better ways to expand their reach. Lyrics videos offer a fast and cost-effective alternative to MTV-style videos that require big budgets.
The format is quite effective as fans always want something they can get their hands on until the original version of the music arrives. Lyrics videos are often released alongside the audio track to serve as a placeholder until the official music video is launched.
This type of simple, cheap video is sometimes capable of generating more views than the big-budget releases. Ed Sheeran’s lyric video for ‘Perfect’ had racked up more than 200 million views and helped hype up fans waiting for the official song release.
Low Production Costs
Professional music videos take time and resources to plan, schedule and shoot. A lyrics video, on the other hand, is easy to make and takes a substantially lower budget.
As they don’t necessarily require location, live shoot, casting, and scheduling, the process of production becomes much easy and inexpensive. Labels and artists can quickly produce and publish such videos to add a lot of value when facing tight deadlines.
A simple idea can be effectively presented in the form of a lyrics video to engage your YouTube audience and keep them excited about the official single release.
Though full-production music videos are here to stay, most labels and artists consider adding lyrics videos to their catalog as they require minimal time and money. Moreover, they provide an effective way to earn additional revenue on the platform.
Passive Viewing Experience
More and more YouTube users are making the platform their go-to for music experience. Lyrics videos are one of the most sought-after options when people want to listen to a song in the background while working.
These simple videos are a great addition to your collection on the platform, improving your chances of discovery when users search for their favorite music.
A lyric video is a great choice when fans are looking for a passive viewing experience. As the only visual on the screen is a static image, viewers can press the play button and move to other tasks as they enjoy the music.
Such convenience makes the lyrics-based video all the more appealing to YouTube users. As most people turn to YouTube for their music needs, these videos are preferable as audio song alternatives.
Pure-Music Experience
While music videos always remain a hit on YouTube, fans don’t always want to watch the dance and animation full-production videos feature. They find the lyrics video more powerful as the words flash on the screen, allowing them to dive into the meaning of the song and fall in love with the music.
These videos also help fans sing along when they attend a concert or drive their car. A lyrics video delivers a pure music experience as it is free of any distraction coming from products, characters, and unnecessary dramatics.
Better Distribution
By launching lyric videos alongside regular music videos, artists and labels can ensure a better distribution for their music on the platform, with public playlists adding relevant titles.
Most of these videos are the lyrics version because their listeners like passive music experience. This type of content also gives you a creative outlet to deliver art to your fans as you no longer make an album in this world of digital transformation.
The idea of a lyric video is like stepping back into the world where people used to sit and listen to their favorite music, looking at the album’s back. This form of music gives an opportunity to get absorbed by a song and feel its emotions and meaning.
On To Our Readers
Lyrics videos are simple visual clips used as an effective way to engage viewers on the platform. These generally have some animated text synced with audio to guide the viewer through the song. YouTube has a massive collection of lyric videos, some really amazing and intricate, but you don’t need to go that far.
A clean lyrics video with nothing fancy but colorful pattern of moving text is all you need to get your fans moving along. Use them to build anticipation and excitement for your next release!
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